Want to grow your YouTube channel but have no clue where to get started or what you should focus on?
If so, today’s post will cover 5 YouTube Tips for Beginners and address a few mistakes you could be making that will hinder your growth!
COMMENT AND ENGAGE WITH THE YOUTUBE COMMUNITY
The number one mistake I see with YouTube beginners is that a lot of people upload a video, then don’t return to YouTube until they’re ready to post again.
Although YouTube is a search engine and video-sharing website, YouTube is also a social media platform. People comment and like videos they enjoy, and they build relationships with other YouTube creators. The social aspect works very similar to Instagram and Facebook, and there is an entire community of creators and raving fans waiting to discover you.
If you want to build your brand on YouTube, you have to treat it the same way you would treat Instagram or Facebook Groups. There needs to be an outreach strategy in place.
If you have less than 2000 subscribers on YouTube, you should at least spend an hour daily, interacting with other YouTuber’s, writing genuine comments, subscribing, and building relationships with other creators.
Commenting and engaging with others will also help you get comments and engagement on your own channel when your peers accept your invite, and interact with you.
This engagement helps boost your video in YouTube’s search algorithm. Unlike Instagram, where the success of a photo relies on how many comments and likes it receives in the first 15 minutes, a YouTube video that at first only had 50 views, can climb up the algorithm, thus putting it in front of more people, and accelerate the viewership from 50 to 5,000 views.
POST 2-3x QUALITY VIDEOS PER WEEK
At minimum, you should be committing to posting at least one video per week. But the truth is, if you want to grow your channel fast, you want to post 2-3 QUALITY VIDEOS PER WEEK.
How do you know if your video is of quality? Well there are two ways to really determine if your video content is really valuable to your audience.
1. Do you actually feel like you’re putting your best content in your video and do you personally feel like you are giving a ton of value?
2. What does your YouTube Audience Retention Metrics Say? How much of your video is your audience actually watching? Are they dropping off the first 15 seconds?
As a YouTube Beginner, both #1 and #2 are equally important.
If you don’t feel like you’re doing good work, then how can you expect your audience to like it? And if you are doing your best work, if your audience isn’t sticking around, it’s probably because of the way you’re organizing your video and presenting your content.
Believe it or not, the quality of the video is determined less by the editing, and more about the content and how your audience reacts to it.
If the majority of your audience is clicking off of your video the first 15-30 seconds, then most likely you need to start scripting your videos or you need to tweak your current script.
If you need help with scripting your videos, I have the best workbook, guide and script for you that you can download HERE.
Your focus when you first start off should be how to create the best videos (based on how my audience is reacting to them), and then how can I create more of that each week.
YouTube also rewards channels that post more frequently. By posting more frequently, YouTube will increase your rankings.
FOCUS ON ONE PLAYLIST
Playlists are a way to double dip in the SEO pond, yet so many people don’t understand on YouTube how it works.
Every YouTube Beginner should focus on Playlists!
Playlists tell YouTube what a collection of videos are about. Not only that but every time you create a video and then add it to a playlist, YouTube credits you for “creating” a second video.
What I mean is, whenever you upload a video to YouTube, it is assigned an ID. When you take a video and add it to a playlist, Youtube creates a second ID.
Every time a new ID is created, YouTube registers it as a brand new upload.
As we discussed earlier, YouTube rewards channels that post more frequently on their platform. Therefore, a great way to rapidly grow your YouTube channel would be to post two YouTube videos per week, and then add each video to the same playlist, thus doubling your total “uploads ” for that week, and putting you at 4.
Wow — doesn’t that make you seem way more active?
The reason why I suggest focusing on building content for one playlist versus multiple when you first start, is that when you build a playlist, and you are adding a bunch of keyword rich videos to it, you are collectively helping all of the videos on that playlist rank higher, which benefits your entire channel.
FORGET PERFECTION. DUST YOURSELF OFF AND TRY AGAIN.
Another really big mistake I see YouTube Beginner’s make is that they get upset when they upload a video and it doesn’t go viral.
If you’re aiming for perfect, I can guarantee you that you will quit YouTube altogether in a couple of months.
YouTube is not the place to stress yourself our over creating the “perfect” video that will go viral.
Out of my top 5 performing videos, only 2 were videos that I actually had a strategy that worked that resulted in the video taking off as soon as I posted it.
Most of my top performing videos, are videos that I never expected would grow like they did.
So if you’re posting videos, and they don’t seem to be growing like you like, keep creating and keep trying to figure out what content your people like. Focus on the small gains.
HAVE A SHARE / PROMOTION STRATEGY
My final tip for a Youtube Beginner is to have a strategy for how you are going to promote your videos outside of YouTube. In 2017, you want to make sure that you are sharing your video across other platforms like you would with a blog.
You want a Pinterest Strategy, you want a Facebook Strategy, and wherever else your audience hangs out at the most.
If there is a huge community on REDDIT that would love your video content, share it on there.
And that’s it guys! If you want more YouTube tips or looking to create a killer video marketing strategy come and hang out with me here where I’m spilling all of the deets!