6 Principles of Success in NLP

What does it take to be successful? If you’ve studied NLP, you’ll learn that there are 6 key principles of success that you can use to guide yourself towards any desired outcome. Keep reading to learn all about them and how to apply them to your own goals!

When I first started my coaching business, I was focused on helping my clients grow their online presence through blogging and social media.

But pretty quickly, I realized that I could give them all the exact tools and strategies that had brought me success, but without the right mindset, they wouldn’t get the same results as someone who prioritized their mindset. 

I was a pretty impatient person at the time, so I wanted to be able to get my clients results right away! So I knew I needed to dive deeper as a coach and really master my skills so that I could help my clients achieve success quickly.

That’s when I decided to attend my first Neuro Linguistic Programming (NLP) training, where I became certified in NLP and as a Life and Success Coach.

If you’re a coach, healer, or teacher, NLP is the perfect foundation both to help your clients get better results AND to create success in your life.

No matter where you’ve been in your life, you can create your YES.

YES, you can have it all.

YES, you can have the relationship, the career, and the home of your dreams.

YES, you can do what you love, help people, and feel good about the work you do while getting paid… and I want to show you how.

I’ve overcome hardships, low self-esteem, and not liking myself… and gone on to become a sought-after coach and international speaker who’s helped thousands of people all over the world and shows up to inspire people every single day… 

…And the reason why I’ve changed so much and stepped into this identity is because of the mindset work I’ve done, and NLP has been a huge part of that. 

And here’s the thing:

I believe there need to be more good people in this world sharing their message.

Sometimes the best people are too humble and don’t want to put themselves out there… 

…Are you one of them?

If you are, just know that YOU more than anyone else should be the one who speaks up and shares their message.

It’s people like you who are going to increase the vibration of the planet and affect millions.

So I’m sharing with you the 6 Principles of Success in NLP, so that you can start to understand what it really takes to create success!

And if you want to master NLP and become the best at what you do so that people look to you as an expert, definitely check out the YES SUPPLY METHOD!


1. Always Know Your Outcome

When Neuro Linguistic Programming (NLP) was created, most forms of therapy were not based around having an outcome for sessions.

But in NLP, we always want to know the outcome by identifying where our client is now and where they want to be.

The problem is, most people know what they don’t want, but not what they do want.

Since the subconscious mind doesn’t process negatives, it’s SO important to have a clear focus on what you want to move towards so that you know exactly what it will look like when you achieve your end goal.

To discover the outcome, here are some questions you can start asking yourself and your clients:

How do you want to feel?

What do you want to experience?

What is the outcome you want to achieve?

What skills do you want to master?

Do you want to be able to speak to certain topics as an expert?

Do you want to write a book based on your experiences?

No matter what that outcome looks like, the clearer you are on it, the easier it’ll be to reach success!


2. Take Real Action

Once you’ve identified your outcome, you’ll want to make sure that you’re moving towards it.

I’m not just talking about planning and journaling, or putting dates on a calendar…

I mean taking actions that move the needle towards your goal.

For example, if your goal is to have a successful coaching business, taking real action might look like creating your signature coaching program, building out the modules, and putting up a sales page with buttons on it that actually allow people to sign up!

It could also look like speaking to people about what you have to offer, sending out inspiration on your social media channels, and showing up as the expert that you are.

So often I see people who have meditated, journaled, and planned out their goals… but they’re still resisting taking the real action that creates tangible results.

I know you get those ideas that pop into your head of inspired action to take! Follow it!

What’s one action you can take today to get closer to your desired outcome?

Every Single Choice You Make Creates Your Reality


3. Pay Attention To Your Results (Sensory Acuity)

As you’re moving forward and taking real action, it’s time to pay attention to your results and learn from them.

Are people purchasing what you’re selling?

Are you enjoying the process?

Are people following you and listening to you?

Are you attracting dream clients? 

This is where I want you to practice a belief that’s a very important principle in NLP:

There is no failure, only feedback. 

Remember that every single experience you have comes with important lessons that you can use as stepping stones to get to the outcome you want.

When you stop looking at things that don’t turn out the way you expected as failures and start looking at them as opportunities to grow, improve, and master your craft, you can take the feedback and learn from it.

There is no failure only feedback

Everything in life is a little lesson to help you course-correct and grow!


4. Be Willing To Change (Behavioral Flexibility)

If you want to change the outcomes you’re creating, you have to be willing to change your behavior.

Back when I was working in jobs I didn’t love, I always felt like I was meant to do so much more.

Yet I kept doing the same things over and over, and asking myself why I wasn’t getting any closer to my goals and dreams.

Once I discovered NLP, it started to sink in that if I wanted to get to that next level, I had to be different.

I had to start asking myself how I could do things that scared me.

I had to believe I could break through and have complete faith in what I was about to do.

I had to come from a place of love instead of negativity.

So let me ask you this:

Are you willing to change what you’re doing in order to change the outcomes you’re creating?

If so, it’s time to try something different.

Think of a new strategy. Get creative. Ask for help. Approach the situation in a new way.

Because I was willing to change my behavior in a massive way, take action, implement what I was learning, ask for support, and create more than I was consuming, I was able to build YES SUPPLY into the multi-million dollar business you see today.


5. Focus on Excellence (Physiologically and Psychologically) 

The next principle for success according to NLP is to focus on EXCELLENCE.

This is something to practice both on a psychological and physiological level. 

How can you apply this?

Always assume the positive outcome.

Assume you’re going to close the deal.

Assume the date will go amazingly. 

Assume you’re going to make a million dollars.

That positive expectation affects your behavior, and when you take action from that energy, the world is your oyster

Your physiology can also have a profound impact on your mood, and because our state is what creates our behaviours, and our behaviours are what create our results, it’s SO important to operate from a physiology of excellence.

How you’re standing, how you’re breathing, and the gestures that you do can all have an effect on how happy and confident you feel.

For example, when we think a happy thought, we smile. So if we smile for 16 seconds, we can actually make ourselves feel happier. When you smile, you’re sending a signal to the muscles in your face, your brain starts to release happy chemicals like dopamine and serotonin.

Try out some of the quick techniques in this video to change your state and change your mood in this video and see how you feel! And remember to subscribe to the YES SUPPLY YouTube channel to have a steady stream of positive videos to inspire you on your path.


Lastly, I want to share with you that “I AM” are two of the most powerful words in our language.

When you’re speaking about yourself, make sure that whatever follows those words is in alignment with who you want to be.

Instead of saying I am becoming a successful coach,” try saying I am a successful coach.”

I am successful, I am a person who gets results, I am living the life of my dreams.

…And believe that it’s going to happen BEFORE you see it happen.

I am Wealthy


6. Always Live With Gratitude and Integrity 

Two of the most powerful energies you can bring to your life in order to be successful are gratitude and integrity.

When your energy field emanates gratitude, you magnetize more positive things into your life.

So put yourself in the energy that everything you want is already yours. 

In NLP, we also focus on being in integrity with ourselves.

Integrity means your word is law.

You always want to be open, honest, authentic, and doing what you say you’re going to do.

Your subconscious mind likes a strong commander, so when you keep your word, you become the authority to yourself… and your subconscious is likely to take orders from you.

So ask yourself now:

What promise will I make to myself (and keep!) that will bring me closer to my desired outcome?

And how can I have gratitude for it as if it’s already here?

Practice those principles, and you’ll be sure to be successful in all that you do.

And if you’re curious to learn more about Neuro Linguistic Programming and how it can help you create success in your life, the YES SUPPLY METHOD is the perfect place for you.

You can become certified in NLP as well as powerful techniques like hypnotherapy, EFT Tapping, TIME Techniques, Energy Work, and more.

The YES SUPPLY METHOD is also a one-stop-shop to help you start and grow your coaching business. You’ll become a certified Life & Success Coach AND learn how to create your signature program, market yourself using social media, and become a sought-after speaker, leader, or influencer.

Say YES to your success and get the tools to make it happen! Learn more about The YES SUPPLY METHOD now! 

Reese Evans is the founder of YES SUPPLY INC., who has trained over 1000 coaches in her methods and teachings. She's a mom, and a lover of teaching manifestation, mindset, and helping people all over the world overcome their past and create their best life. Follow along on instagram @yessupply for more behind the scenes.

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