In the world of coaching, we often hear about the big, transformational tools. Hypnosis, EFT, NLP, subconscious rewiring. These techniques are powerful, and they create lasting change. That’s why we teach them inside The YES SUPPLY Method.
But there’s one skill that is often overlooked. The power of active listening.
Most people think coaching is about giving advice, offering strategies, or handing out a to do list that will solve the problem. But in all honesty, if the client doesn’t experience a subconscious shift first, they won’t take action on advice from another!
Active listening is the foundation of deep transformation. It allows you to go beyond what’s being said on the surface and uncover what’s really happening beneath the words.
Why Most Coaches Focus on Giving Advice (And Why That’s Not Enough)
A lot of coaches come into the space with the instinct to fix things fast. When a client shares a challenge, it’s easy to jump in with solutions.
- Here’s what you need to do
- Here’s the action plan
- Go do this and everything will change
But just because someone knows what to do doesn’t mean they will actually do it.
Why?
Because change doesn’t happen at the level of logic. It happens at the level of the subconscious mind.
People don’t struggle with taking action because they lack strategy. They struggle because their subconscious is keeping them stuck.
Deep down, there is often a fear of failure, fear of judgment, or an old belief telling them they’re not ready yet.
A powerful coach doesn’t just give out strategies. They help clients rewire their subconscious patterns so that taking action finally feels natural.
When you master active listening, you can:
> Quickly identify the subconscious blocks stopping your clients from taking action
> Help them shift their identity so success becomes effortless
> Create deeper, more impactful transformations in every session
The best part? When you become skilled at this, coaching becomes so much easier.
Instead of spending time trying to convince your client to take action, you go straight to the root cause, so the shifts happen naturally.
The NLP Law of Communication: Why Only 7% of Communication is Words
In NLP, we know that communication goes far beyond just words. In fact, words only make up 7% of what is actually being communicated.
The remaining 93% comes from:
- 38% tone of voice – How something is said carries more weight than the words themselves
- 55% body language – Facial expressions, posture, and energy can reveal what’s really going on
This means that as a coach, you can’t just listen to what your client says. You have to listen to how they say it.
A client might tell you they are excited about their next step, but if their voice is hesitant or their body tenses up, there is likely a deeper block at play.
This is why active listening and sensory acuity are some of the most powerful skills a coach can develop. When you know how to listen beyond the words, you can uncover the subconscious beliefs, fears, and resistance that are keeping your clients stuck.
And once you identify the real issue, you can help them shift it for good using EFT tapping, NLP techniques, and subconscious reprogramming.
You see, without a deep understanding of active listening, you end up using the tools on a surface level problem, and whilst it will likely have a positive impact, it will not create the transformation you are hoping for!
When you master active listening at the subconscious level, you start to notice things that most people miss.
- The patterns in their language that reveal hidden limiting beliefs
- The secondary gain that is truly blocking them
- The disconnect between what they say and what they do
When you learn to listen beyond the words, you stop offering surface level solutions and start guiding clients through deep, lasting transformations that create real results.
And when your clients experience real breakthroughs, they keep coming back. They tell their friends. Your impact grows. And before you know it, your coaching business is fully booked.
It all starts with learning how to listen at this level. That’s why in The YES SUPPLY Method, we teach it in the very first modules, along with building a trauma sensitive and ethical coaching business, DEI in coaching, and powerful questioning that uncovers what’s really holding clients back.
These aren’t just coaching skills. These are the foundations of leadership.
to get a taster of what it’s like to be a student Check out Our FREE Coaching Class HERE
Listening, Not Mind Reading
One of the biggest mistakes new coaches make is assuming they know what’s holding a client back instead of asking the right questions to uncover the truth.
As a coach, your job is not to mind read or assume. Your job is to:
- Notice. Pay attention to shifts in tone, hesitation, or patterns in language (the more you practice your skills the easier this gets)
- Ask powerful questions.
Instead of jumping to conclusions, ask:- What does that mean to you?
- How do you know that’s true?
- What’s would happen if you took action?
- Calibrate to behavior. If a client keeps saying they will take action but doesn’t, that is a sign to dig deeper.
- Use subconscious tools to shift the block. Once you uncover the real issue, EFT tapping, anchoring, hypnosis, or other subconscious reprogramming tools will release the belief, then install new ones!
Remember, A good coach listens and gives great advice
A great coach listens beyond the words, unlocks the real problem, and helps the client shift at the subconscious level.
This is what takes coaching from helpful to life changing (and that is what will help you become the sold out coach you dream of being!)
When you master active listening, subconscious rewiring, and powerful questioning, you create deeper transformations.. ones that actually last.
And this is exactly what we teach inside The YES SUPPLY Method. Book a Call with Our Team here to see if The Yes Supply Method is a good fit for you
Final thoughts
Think about the last time you felt truly heard. Not just listened to, but deeply understood.. where someone wasn’t just waiting to respond but was fully present with you.
That feeling? That level of understanding and connection?
That is what creates real transformation.
As a coach, your ability to truly hear what’s beneath the words is what sets you apart. When you listen beyond what your client is saying on the surface, you stop offering quick fixes and start guiding them to lasting breakthroughs.
This is the difference between a good coach and a world class coach.
When our clients come to us, they often know what they want, and they may even have an idea of what is blocking them, but when you are a powerful and experienced coach you are able to lead them to answers they weren’t even consciously aware of themselves.
Inside The YES SUPPLY Method, we teach you how to coach at the subconscious level. You’ll also learn how the subconscious mind actually works, so you can help clients rewire their thoughts, beliefs, and behaviors for lasting change using science backed tools.
If you want to take your coaching to the next level and truly change lives, this is where it starts.
And we’re breaking it all down for you in our latest YouTube video. Watch it now to learn how to create deeper transformations, build a thriving coaching business, and step into the role of a powerful leader.
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