Have you ever wanted to create a movement that fuels people to your business? You know where you become instantly recognizable and people are aching to be a part of it?
All you need to know about the power of an Instagram campaign.
Several months ago, I started a campaign called #theimperfectboss. In that time, I have run the campaign two times and I have had thousands of new people into my community along with brand recognition, but even better than anything else? So many impacted lives.
This is why I believe so much to create a movement on Instagram campaigns because you have a message to share in your business. And if you can transform your message into a movement, you have the potential to become electric in your business; empowering you to stand out, build community, and make more money and impact by serving people right where they are. Let’s dive into a couple of my secrets on how to make it happen for you.
Types of Social Media Campaigns
Messaging Campaigns. These campaigns are foundationally built upon a message in your brand while mobilizing people to get involved in that message. Creating a messaging campaign starts with determining the struggles of your audience and crafting a message that could speak to that very pain point. The result? Community.
Challenge Campaigns. These are a very popular style of campaign because they give people an opportunity to grow, learn or move forward in a collective way. Creating a challenge campaign starts with determining the challenges or obstacles of your audience and making an opportunity for them to move forward in that area.
Steps to Starting an Instagram Movement Campaign
Get a Vision for What you Want to do
Think about the effect you want to have on your audience and how you want them to feel at the end of your campaign. From there, you can determine if you want to do a messaging or a challenge campaign. Make your vision clear because this will enable people to grab it with you and jump all-in your Instagram campaign.
Establish Your Visuals
I believe that branding and visuals can make or break your campaign idea. So be sure that if this is not in your gift set to hire someone else to do it. You’re going to throw so much work into this type of outreach that you cannot afford to make your visuals anything less than amazing. Make the branding of your campaign cohesive across platforms too!
Work With Your People
Brainstorm who the people are that can really help you fuel this
campaign forward. You can think about influencers you could partner with, having a launch
team, using ambassadors, doing special guests with interviews or resources, etc. Look at the
people in your corner already and think, “who do I want to partner with to take this far?”
Make it Easy
Make it as easy as possible for anyone who is taking part in your campaign whether it be as a participant, influencer, sponsor, or whichever roles you’ve got going on in your campaign. Use email sequences and communication to create consistency. Plus, make them fun. Because everyone loves a fun email.
End with Gratitude
Get thankful! It takes a lot of people to pull off a campaign especially larger ones where it gets a little more viral. So, use those thank you cards, emails or phone calls to express your amazing thanks. This will empower collaboration if you do the campaign more than once, especially.
At the end of the day, the best thing you can do is to create a movement on Instagram campaign and believe in your vision. Believe that what you’re doing will impact people, make lives easier, and add to the world.
You’re on your way! I cannot wait to see what you come up with, sweet friend, and how it impacts your business in an amazing way.
Ashley is a heart encourager, speaker and coach to creative women. She is the visionary behind #theimperfectboss; a movement that is liberating thousands of women from perfect.
Ashley is passionate about empowering women to create amazing lives and businesses using more heart, vulnerability and community.
When she’s not out there loving and inspiring women, she’s likely writing some good words, going heart eyes over bright colors or dreaming up big ideas. After spending time with her, you will feel believed in and empowered to give, to love and to lead.
Check out Ashley’s website and her Campaign Website, The Imperfect Boss. You can also follow her at Instagram, Twitter and Pinterest.