Before I had a coaching certification. Before there was a 7 figure business.

There was just a story. My story.

And if you’re reading this, I know you have one too.

Maybe yours is messy. Maybe it’s still unfolding. Maybe it’s the kind of story you’ve only ever told yourself in the dark.

But I’m here to remind you that your story truly is your superpower. It’s not just enough. 

It’s exactly what someone out there needs to hear.

At YES SUPPLY, we’ve trained thousands of coaches and leaders around the world. Coaches who now change lives daily. And do you know where their power started?

Not in their credentials. Not in a perfectly built website. But in their story. In their why.

How My Story Started My Journey To Building a 7 Figure Business

When I first started sharing my personal growth journey, I wasn’t trying to build a coaching business. I didn’t even know that was a thing. I could just see people’s potential screaming at me, and I also knew, deep down, that I wasn’t fulfilling my own.

I had big dreams… but they felt out of reach.

And then I discovered the power of the subconscious mind. My internal world started shifting… and my external world caught up.

Life started to get so much better I thought to myself “Everyone needs to know how this works!”

I couldn’t keep it to myself. And I didn’t… I started a community, I shared my journey, created a membership site where I sent GOOD MORNING BEAUTIFUL emails (daily emails to help people elevate their morning routines). I interviewed people I admired on my youtube channel and I kept sharing my journey…. Whilst also asking myself and my community.. What would you ask for if you knew the answer would be YES?

And guess what… it kept growing… not because I was trying to sell them something. But because they saw themselves in my story. They felt seen. Heard. Understood.

That’s the magic.

Why Stories Work (According to Science)

Stories aren’t just emotionally powerful… They’re neurologically powerful too.

Humans are wired for storytelling. Our subconscious mind stores and remembers images, emotions, and experiences, not bullet points or data sets.

If you want to coach at the subconscious leveI and create real, lasting change…
You have to meet people where their subconscious lives.

Inside YES SUPPLY, we don’t just teach you what to say.

We teach you how to tell the kind of stories that speak directly to the subconscious mind.

This is where the magic happens.

Click here to join our free class and see how we teach the science of change.

Embodiment First.

Something I always teach our students is this:

Use the tools on yourself first.

If you’re doubting your next step, if you’re feeling imposter syndrome or fear… use EFT. Use hypnosis. Use neural energetic encoding. Rewire the pattern. (you can rewire your mind with our NEW APP; click here to join)

And not just because it helps you feel better (although it will). But because when you do, you create proof that the tools you are using to improve your mindset really work. Your story writes itself when you live the work.

The best coaches I know are the ones who embody their transformation. That’s what makes them unforgettable. That’s what builds movements. And that’s what we do at YES SUPPLY.

Do not underestimate your story

I’ve seen stories change lives.

Like the client who couldn’t get pregnant for eight years, until she cleared a subconscious fear using neural energetic encoding… and now has a beautiful baby.

Or the student who kept waiting for the “perfect moment” to go all in… until she realized that her current chapter was the most powerful part of her message.

You don’t have to wait until your story is tied up in a bow.

Start where you are.

Because your lived experience not only builds connection.

How can my personal story help me stand out as a coach?

Your story creates instant emotional connection. It’s what makes you relatable, real, and memorable in a sea of sameness. People don’t just buy coaching… they buy transformation they believe is possible because they see it modeled in you.

What if my story isn’t “finished” yet?

Good! No one’s story ever is. Sharing from the middle of your journey, with authenticity and vulnerability can be even more inspiring than waiting until it’s “perfect.” Your current chapter could be exactly what someone needs to see to believe their dreams are possible too.

How do I know which parts of my story to share?

Focus on the parts that show growth, resilience, transformation, or lessons learned. Share what you feel safe sharing, and what connects back to your client’s potential.

How do I tell my story in a way that attracts coaching clients?

Make it about them, too. Show the shifts you experienced, and how those shifts are now available to your clients. Share the “before and after” without making it a sales pitch, simply share with the intention to inspire. 

When someone joins my certification program, they get a pop-socket to put on their phone that says “Be the inspiration you’re looking for”.

Because you can become the inspiration you once needed.

And you can become that for someone else too.