Do you feel like you’re grinding your gears, putting hours into your instagram feed, but not seeing the results, followers and growth that you were hoping to see?
I’ve totally been there. When I first started my yes supply instagram, I saw really slow growth. Like reeeeally slow.
Like that feeling when you’re walking behind a group of slow-walkers who are holding hands in a shopping mall and all you desperately want to do is get around them
I really wanted to connect with people who thought and felt the same as me about empowerment and entrepreneurship, but I had no idea if these people even existed and where I could find them. I started off with no consistency, no strategy, and inevitably no results.
When I took a step back, and realized I was putting in too much time, and not getting anything out of it, I decided I had to research, find out what I was doing right, and quit what I was doing wrong.
After I put my new strategy in place, I’ve seen phenomenal results. I’ve been able to grow my instagram following to over 7000 followers in less than a year, and thats after putting in waaaay less time into the platform than I did before. Even better, the members of my tribe are the smart, intelligent and empowered women who I really wanted to connect to. They believe in yes supply, love my brand, and want to join the movement.
If you feel like you’re grinding your gears, or not seeing the results you want, it’s time to audit your current strategy to help you get maximum results.
Here’s what you should be looking for when you do an instagram audit:
Have You Crafted a Strategy?
Having a strategy is the most important thing you can set in place. If you’re aimlessly building your instagram strategy, with no goals, you should expect little results. When you know what you’re building your instagram strategy in mind to do, then things become so much easier and you can tactically measure your results.
This means that when you are building, you know if you want to a) sell a product b) build your list c) raise awareness for a cause. You need to ensure that you’re using your bio and your all-important link in bio to introduce people to what you do, and help them take action.
Did You Choose a Color and a Language Tone of Voice?
Having a consistent color story is what will pull people into your story, make you look more reputable, and create a feeling that will pull people in as soon as they land on your feed. The quality, warmness or coolness of the images, the fade, the white space; these things all have to be carefully considered
Some people use the same instagram filter for every image to ensure consistency. Before I post a photo, I always look through the rest of my feed to ensure that the next picture I post is inspiring, gorgeous, and fits in with the story I’m telling.
What is often overlooked is a consistent language. You want to choose language that is truly speaking to the people who you want to join your tribe. If you’re appealing to women, you would speak in a completely different language then you would if you were appealing to men.
By experimenting with the right tone, and researching how other brand in your industry use language and tone to get their point across, you’ll be able to craft your own tone and use of language that’s perfect for you.
Are You Using The Right Hashtags?
Using the hashtags on instagram is KEY is being more discoverable, and connecting with your target audience. Ensure you are using the hashtags that the people who you most want to connect with would be searching.
I wrote a in-depth article on how you can use hashtags to boost your growth on instagram here.
Get ahead of the curve and know all the hashtags that are going to be trending with a social media calendar. Social media calendars like this allow you to plan out your content ahead of time, and be ahead of the curve for trending dates like #nationalcupcakeday, celebrity birthdays, award shows and much more.
Are You Posting a Well-thought out Balance of Content?
It’s no surprise that many companies and brands are using instagram to boost their bottom line. But no one wants to follow a company or brand that is consistently just trying to sell to them, without offering any value.
Ensure that you’re balancing the content that you put out. For every post where you are selling or promoting a product, you should aim to post at least 4 posts that are entertaining or educational so you can still be offering free value to your tribe. Posts can inspire them, make them laugh, or educate them on the lifestyle your product or brand is promoting.
When you offer value day-in-and-day-out whether someone has purchased from you before, you are building a relationship with someone who will love your brand, or continue to follow you.
Are You Finding Your Tribe? Social Media IS social
Social media isn’t about posting a picture and running for the hills. Just like when you show up at a party, and you choose the people who you want to chat with, imagine the instagram platform as being one giant party.
Who do you want to talk to at the party? Who will share your interests? Who will you have the most fun talking to? Who will be interested in what you do, and want to hang out at, say, the after party?
These are the people that you want to find, strike up a conversation with a build a lasting relationship with.
There are a few different methods of finding and truly connecting to your favorite party people, and doing the analysis that will all be discussed in my upcoming workshop.
I shared my best instagram secrets + tips in the Instagram Audit workshop.
I guided you through auditing your current instagram strategy and making the right tweaks so you can begin to see consistent growth and stop wasting time online.
The replay is available in the yes supply Collective member’s portal. Not a member yet? Sign up here.