I See People Asking “Why Is No One Reading My Blog?!” “How Do I Get More Readers?!”.
The answer is simple. We live in a world where the constant question we are asking ourselves is “What’s in it for me?” So when someone stumbles across your blog and you are not answering that important question for them, they’re likely to not stick around for long. This is why no one is reading your blog.
If you want to know why is no one reading your blog, this is why:
You’re Not Writing Content That People Care About
Humans are naturally inclined to seek survival. This means were drawn to SOLUTIONS to make our lives easier. We look for ways to make our lives easier, our wallets fatter, and essentially everything about our days happier.
That means that unless someone has an emotional connection to you (they’re your mom, sister, or financé) there’s not much motivation to read your blog…..UNLESS you can find a way to write content that people *care* about.
So….what do we care about?
We want content that EDUCATES
You know something that 1000s of others don’t. I promise you that. It could be knitting, singing to your cat, having zero fly-aways in your top-knot. You know SOMETHING that WOWS other people.
So if you’re passionate about writing or vlogging about it, you already have a great topic for an article where you can educate others and help them with something they are struggling with.
Content that educates and performs well can be recipes, how to’s, DIYs and helpful lists. You never know when a helpful article you create can go viral.
We want content that INSPIRES
If you are aiming to transform someone’s point of view or feelings and leave them inspired, then you know you’ve done your job. Sometimes we underestimate the impact we can have on someone else’s life. However, someone may connect to you, and your transformational story, and a post that you write to inspire one person could inspire hundreds!
We want content that helps us feel PART OF SOMETHING
Yes, this is what you’ve been hoping for. Yes, you can create content that rants about you hating your job, or sharing your experience dealing with an obstacle or illness, if you can connect and help people feel like they’re on the journey with you. They want to belong, they want to help and be a part of something bigger than ourselves.
We are tribal. We want to connect and relate to some others. We want to feel like what we are going through is normal. So if we can relate to you as a person, and what you’re dealing with, then yes, we are going to read through to the end. Heck, we may even subscribe to your mailing list.
You’re Not Promoting Enough
The build it and they will come mentality may have applied 100 years ago when there was 1 milk shop, and one place to buy your clothes in your city.
Guys, theres over 1 BILLION, yes BILLION (think about that) websites in the world. How do you think anyone is going to find yours if you don’t tell anyone about it? That, my friend, is the epitome of ‘a needle in a haystack’
It can be quite disheartening to write a post and have no one read it. After awhile it can lead you to give up and stop writing, so the key to having people read your blog is to ensure that you are spending the right amount of time after writing an article promoting it.
Although there’s an endless supply of places where you can promote your blog, the best places to promote your content are Facebook to your friends and loves ones, you Facebook business page, instagram and twitter.
Don’t be afraid to promote the same article more than once. You may get your article in front of the eyes of someone who really needs to see it.
You don’t have Search Engine Optimization
What’s the best way to get someone to read your blog? Put it in front of someone who is looking for that type of content. For this, having the right Search Engine Optimization is key.
By ensuring that your website is indexed in google and you are doing the right things to ensure that your site ends up on the front page of Google, you can be sure that people who are searching for the type of content that you create will able to find it, love it, and bookmark it for later.
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