How to Price Coaching Packages

Stuck on how to price coaching packages? There’s no one perfect way to price, and a lot of new coaches wonder how much to charge for their coaching sessions & programs. Here are my tips for how to price coaching packages so that you can feel excited about what you’re creating, charge what FEELS good to you, AND deliver the best transformation possible to your clients!

One of the biggest things that new coaches get stuck on is how to price coaching packages.

I remember one day, I was sitting outside on a patio working on a new project with my friend Kat. As I was thinking out loud, I said to myself, “How much should I charge for this?”

I felt an intuitive hit say to me, “$6,000.”

I said “$6,000” out loud, went on to say “Hm, feels good.” And type it into my sales page.

Kat laughed, saying, “You know how long people spend trying to figure out how to price their products?”

We both laughed.

price coaching

The truth is, it took me a long time to get to this point where I intuitively know how to price coaching packages so that it feels GOOD TO ME to charge, leaves me excited to promote my offer, AND of course attracts clients who are fully committed to the transformation.

But, the most important thing in my decision-making process is how it FEELS to me.

Here are some of my tips on how to price coaching packages! I hope this helps you get your incredible work into the world, and start creating the financial freedom you crave.

When figuring out how to price coaching packages, remember this:

You’re operating a business, and you need to price in a way that feels good to you AND also fits the transformation you’re delivering.

The interesting thing is, there’s no one perfect way to price, and they’re really IS a customer at every price point.

Think about this:

Some people go to H&M and buy a purse for $50.

 Some people go to Chanel and buy a purse for $8,000.

At the end of the day, both purses do the same thing — hold your wallet and your lipstick, maybe even match your outfit — so what allows one store to charge $50 and another to charge $5,000, $10,000, or even higher?

The answer is really in the experience the store and product creation, the craftsmanship of the product, and the transformation that each offer.

When you buy a Chanel, there’s so much unique design work that goes into it… There’s a story behind it. It’s a status symbol. It’s made of higher quality fabrics. It might even be handmade, with unique stitching or fabric.

Whatever the case may be, it’s the energy behind it that makes it special.

coach bags prices


And so the same thing goes for how to price coaching packages.

A lot of coaches starting out will charge $150-200 for a single session, or $1,000-2,000 for their long-term 1:1 coaching.

You can decide to show up and be the same as everyone else, charge the exact same rates, and offer a similar type of transformation…

…Or you can decide to become the BEST at what you do, keep investing in your craft, and become a sought-after coach who can charge higher prices.

Essentially, you can become the Chanel of offers.

And there’s always someone ready to buy Chanel!

So keep your vibration high, follow these tips for how to price coaching packages, and I know you’ll have dream clients lining up to work with you!

1) Price With Your Dream Client in Mind

When you’re thinking about how to price coaching packages, start by thinking about who you want to serve.

If you’re serving high-level executives at Fortune 500 companies, they’re often willing to invest more in their growth, and their work may even cover their training and personal development. (And they will of course have higher expectations from you as a coach!)

Higher-level entrepreneurs also tend to know the value of investing in themselves. I’ve personally invested upwards of $30,000 in a single six-month coaching program because I KNEW the coach had the knowledge and expertise I wanted to help me grow as a person, as a business owner, and as a spiritual leader.

So when you think about how to price coaching packages, do so with your dream client in mind, and keep improving yourself and your coaching so that you become a standout coach and fully embody what you love!

stoeger coach gun price

2) Access Your Intuition to Price Your Coaching

Once I’ve created a program and I’m choosing my pricing, I’ll often do an internal gut-check about it, access my intuition, and ask, “Does it feel good to change this?”

If you decide how to price coaching packages just based on what feels “affordable,” I’m guessing you won’t be that excited about what you’re charging — and you don’t want that energy to go into what you are creating.

You should be over-the-top excited about every aspect of what you’re creating — and yes, that includes the price.

So choose pricing that excites you to show up, serve, and truly offer a great experience to your clients.

If you’re excited, your excitement will come through when you sell your coaching program, and you’ll attract people willing to invest more in a high-quality transformation!

I used to sell low-price point products, like planner calendars, and a low-price membership site.

What I found is that when I created a program at the higher levels, I attracted people who were more committed to the transformation, and thus, got way better results!

3) Choose Pricing That Keeps Your Clients Invested

One of the things I’ve found is that when you charge more for your coaching, people are more invested in the process.

If the amount they’re spending is insignificant to them, they will treat your program as insignificant, and won’t be as committed to the process.

(Just like I mentioned with the membership.)

The more committed your clients are to the coaching, the better the transformation they’ll get, leading to better testimonials for you and your company. Sharing those testimonials and success stories will help you attract more clients who want those same results!

This is why I believe it’s better to put your all into creating a truly amazing coaching program and focus on attracting people who are willing to invest their all in their transformation.

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Who are you really? ‍ This is a question you must ask yourself in order to step into an authentic life. ‍ Jim Carrey @jimcarreyhere has an incredible quote: ‍ “You can fail at what you don’t want, so you might as well take a chance on doing what you love” ‍ In his commencement speech for Maharishi University of Management he talks about his dad always wanting to be a comedian, but instead he took a ‘safe’ job as an accountant to be “responsible” and support his family. ‍ Then, his dad got let go and their family fell into financial hard times. ‍ Jim’s lesson from that? ‍ “You can fail at what you don’t want, so you might as well take a chance on doing what you love” ‍ Share Jim Carrey’s quote with someone in the comments below. ⬇️⬇️⬇️

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So don’t hold back when it comes to creating a coaching program that you really believe in, give ALL the value, and ALL the bonuses, and choose the pricing that represents that high-quality transformation you’re offering!

The reason we get such great testimonials for the YES SUPPLY METHOD Certification is that I believe we’ve packed it with $20,000 worth of value, many of our clients get six-figure results, and the way our clients are invested in getting the results shows!

4) Remember, You’re Running a Business

When you’re thinking about how to price coaching packages, make sure to think about the overall cost to run your business, and integrate that into what you’re charging for products and services.

Remember, it’s not just the time you spend on the calls with the client…

…You have overhead, marketing fees, members of your team to pay, taxes, and other expenses that all need to be factored into your pricing.

If you’re launching for the first time, you can also try doing early bird pricing or beta pricing to attract more clients.

Then when you’re promoting, you can share that this pricing is only available for a  limited time and that the next time you launch the program, the price will increase.

This is how to price coaching packages to incentivize clients to sign up quicker, which gives you a chance to work with them, tweak your program to make it better and better, and raise your prices over time.

5) Become a Trained Coach and Price Accordingly

When I graduated from my coaching certifications and I was certified in neuro-linguistic programming (NLP), Emotional Freedom Technique, or EFT Tapping, hypnosis, and life and success coaching, I immediately started charging $10,000 for my 3-month coaching package.

The reason why I could confidently charge this much is that once I became trained, I had become unique in what I was doing.

I started to think about how to price coaching packages in a new way:

I knew I had techniques that not many people have a hold on, and that I could my client’s results in a fraction of the time.

I was confident that my clients would achieve the transformation they signed up for.

 I also focused on creating a high-quality experience for my clients, which allowed me to charge higher prices.

 The Law of Compensation states that you will be paid in direct proportion to the need for what you do, your ability to do it, and the inability to replace you. Becoming trained as a coach helped me uplevel in all aspects of this, and so did my income!

If you want to become the best at what you do and learn powerful techniques like NLP, hypnosis, and EFT Tapping, the YES SUPPLY Method is the one-stop-shop for EVERYTHING you need.

Not only can you become certified in these modalities, but you’ll also dive deep into how to create a signature program, how to price coaching packages, how to use social media to amplify your message, and how to step into your Higher Self and embody your YES.


Check out my 5-Step Coaching System Masterclass to find out how to create a successful online coaching business by standing out in your niche and attracting high-quality clients!

coach purse price

When you’re confident in the transformation you can deliver and know how to attract your dream clients, you’ll never worry about how to price coaching packages again — you’ll KNOW exactly how much you can transform your clients’ lives, and they’ll be shouting from the rooftops about you!

Reese Evans is the founder of YES SUPPLY INC., who has trained over 1000 coaches in her methods and teachings. She's a mom, and a lover of teaching manifestation, mindset, and helping people all over the world overcome their past and create their best life. Follow along on instagram @yessupply for more behind the scenes.

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